It’s needless to emphasize the importance of category man­agement and the successful management and implemen­tation of this science at both wholesale and retail levels. There are many theories and processes involved in category management throughout the business world, but success hugely depends on the actual bodies managing and implementing these various principles ac­cording to their own relevant business environments and marketplace. Understanding the needs of both the retailer and end-user, combined with tailor-made offerings at the store will optimise the buying experience, making the dif­ference between success and failure. 

With more than 120 re­vamps and new stores on his tally, Carlo has accumulated a lot of experience. He under­stands the typical retail envi­ronment, especially with the Agrinet product offerings and their type of customer. Over the last five years, Carlo and his team supported the sales strategy that moves us closer to our customers while pro­viding support at a retail level. This value-added service not only strengthened business relationships but also resulted in a number of success stories from our various customers’ businesses.

The basics of category man­agement at the retail level con­sists of a floor plan according to the actual scale and size of the shop and determining the category flow that suits the business best to optimize revenue. This is where Carlo’s expertise lies. Added to his ability to manage a revamp or the design of a new store makes him the ideal project manager. 

Carlo’s merchandising team consist of Thulani Dhlamini and his space planner, Shannon Pickard. Together they form a brilliant team that not only contributes to Agrinet’s success but has made a difference in a number of Agri­net’s customers’ lives.

We invite all our readers to en­quire about Agrinet’s category management services and the criteria to qualify for these services. Kindly forward your enquiry to Geneveve Eloff at our office. We will gladly make contact to discuss your needs. (genevevee@agrinet.co.za).