ATTRACT CONSUMERS WITH DISRUPTIVE NEXUS ELECTRICAL PACKAGING
On: Information HubAllElectrical

ATTRACT CONSUMERS WITH DISRUPTIVE NEXUS ELECTRICAL PACKAGING

It’s an unfortunate truth, electrical products are a grudge purchase

In the industry of selling, there are always certain products or brands that consumers seem to pick off the shelf with minimum awareness. These products just seem to sell themselves - customers walk in the front door and ask for them without thinking twice.

 

Unfortunately, the vast majority of electrical products do not fall into this category. To be honest, they are at the bottom of the grocery list, part of a mental note or written on a hand and rubbed off by the time Mr or Ms Consumer gets to the shop – forgotten while swooning over the new pair of Nikes just bought (that was not even on the list, to begin with!).

 

All too often it is only when Mr Consumer gets home, and his better half asks for the adaptor that is needed for the hairdryer, that the electrical aisle comes to mind!

It is imperative to try and disrupt and attract consumers in-store at the shelf.

Added to the grudge purchase challenges, people in stores also become colour blinded because they are bombarded every day with thousands of advertising messages in a vast array of colours and designs – red, blue, and yellow is often the go-to colour scheme to stand out.

 

By opting for a totally ‘off-centre’ modern and luminescent colour for our Nexus brand, we have been able to break through the colour blindness. The Nexus packaging attracts a customer’s curiosity and draws them closer to the stand. Once there, they are reminded of what is needed back home and act on IMPULSE.

This disruptive packaging strategy has been proven to be quite successful at numerous stores that have stocked the range – we’ve experienced an increase in average basket size as well as increases in shelf turnover by up to 300% within the first two months.

 

For more information on the comprehensive electrical solution from Nexus that will drive up sales and improve your store’s offering, contact Agrinet:

 

- Samrand: T: 012 657 2222, E: enquiries@agrinet.co.za

- Bellville: T: 021 959 5420, E: belbestel@agrinet.co.za

- Or visit the Nexus Electrical brand page HERE