Agrinet is a wholesale supplier and distributor of a wide range of products across 10 specialist categories that cater to hardware retail, specialist industrial and irrigation markets in Africa.

Agrinet Training Academy


To gain retail knowledge and develop retailing skills

The purpose of the Retail Management Course is to equip students with the knowledge and skills to be able to function effectively in a retail store.This course affords students the opportunity to gain retail knowledge and develop retailing skills.It also aims specifically at the small retail environment.The Training Academy's aim is to help with the social, economic development and growth of staff through education and training of the highest quality in the retail sector, to the mutual advantage of the employers as well as their employees.The Retail Management course consists of nine modules which are to be completed over a period of one year.

Further retail knowledge and develop retailing skills

After presenting the Retail Management course with huge success, Agrinet identified the need for further courses in retail management. An Advanced Retail Management Course was developed and presented for the first time in July 2011 for students that already completed the Retail Management course.The curriculum was developed with great care according to specific industry needs, and only students that have already completed the Retail Management course can enrol for the Advanced Retail Management course.The Advanced Retail Management course consists of six modules that must be completed over a period of six months.

view more


Customer service, merchandising & selling

About 70% of customers' buying decisions are based on positive human interactions with sales staff."People buy from people, not companies" (Lee J. Colan).Customer service can be seen as vital in the sphere of modern business, therefore the purpose of the two day Front-House Course is to equip the salesperson with more confidence to optimize sales by giving each client that enters their shop, the buying experience of a lifetime.The course is a combination of the most important aspects of the first four retail modules that includes customer service, merchandising as well as selling skills and is perfectly suitable for junior personnel.


Suitable for all staff members who work on the front line

This one day intensive Cashier Service Excellence Course was specifically designed for the retail environment and is suitable for all staff members who work on the front line.It is a well-known fact that customers experience Moments of Truth in any business they enter.These moments include the first interaction with a staff member as well as the point of purchase.In most retail businesses this means that the cashier has a huge role to play in the over-all customer experience. This course should empower staff members to deal with everyday situations in a better manner and also ensure the growth of the business.Role plays based on commonly experienced situations form an integral part of this course.


For the multi-category store

This two day Category Management Course was specifically designed for the multi-category store to assist store managers and their personnel to increase sales through analysis, planning and better merchandising.

An average supermarket visit takes approximately 22 minutes, which means a customer will experience less than 7 seconds worth of exposure to each category if there are 200 categories.Considering that more than 70% of purchase decisions are made in-store, there is a huge opportunity to increase sales if the categories are well managed and displayed.

With in-house training, you choose the timing and location of the course, and we can customise the course content to meet your organisation's own training needs.In-house training ensures that only your team are present at the course, ensuring privacy, which facilitates open and frank discussions.All of our courses may be run as in-house with a minimum number of 15 participants, and maximum of 20 participants.

Courses can be customised based on your training needs!


  • Your booking is confirmed as soon as we receive your completed enrolment wich you can send to of fax to 086 529 4326, we will then send a confirmation email to secure your registration.If you need any assistance, please contact us on (012) 657 2117. Submission of your registration must be send through one week prior to the date of the scheduled course.
  • Invoices are generated one week before the training date.
  • Cancellations must be received in writing seven (7) working prior to commencement of the course.Thereafter 30% of the course fee is payable.
  • Delegate substitutes are welcome at any time.
  • Agrinet reserves the right to change training dates if necessary.A minimum of at least 15 attendees are required to run a course.

  • Agrinet Bellville, 13 Sapphire Street, Vogelvlei, Bellville, Cape Town

    T. 021 959 5424

    GPS Coordinates: 25°55'32.37" South;  28°08'34.85" East


    Every course trainee must arrange their own transport and accommodation. The next webpage consists of contact details for accommodation in the nearby area -

  • Excellent Guesthouse 021 948 0108
  • Lorraine on Lincoln 021 946 4710
  • Dark Chocolate 021 975 2820
  • Klara's C.C 021 979 4772
  • Latreuo Guesthouse 021 913 8512