Complete Pet Nutrition

Started by Prof L.J Grobler and Danie Voster of the University of North West in Potchefstroom in 2000 and in 2007 the present owners acquired the business and since then have strived to promote their vision of providing a premium product at budget prices. Complete Pet Nutrition is a supplier of high-quality pet food to pet owners across South Africa, with products that are formulated and manufactured under stringent quality control procedures to ensure customer satisfaction. All ingredients have been carefully selected to ensure the best quality at the best price and the manufacturing process guarantees consistency in every batch that’s produced. The ingredients in Complete’s range of dog foods assist in maintaining general health and promote a shiny coat and healthy skin.

The Complete range has been designed to provide dog food for all breed sizes and ages with a product in each pricing bracket. Complete Pet Food has been operating in the industry for over 20 years and has built special relationships with pet shop owners across South Africa, always caring and looking for ways to help improve their businesses and service to pet owners. Since its launch in 1956, the Pattex brand has become synonymous with total reliability in gluing and bonding solutions for professionals, craftsmen, and the construction industry. Pattex adhesives have been around for decades, offering users, from DIYers to Professionals easy and convenient applications for domestic bonding, assembling, and repairing jobs with professional quality. This also reflects the commitment of the brand within the Henkel Group, the worldwide leader in sustainability, to provide users with toxic-free formulations which will neither harm their health nor the environment.

PFI Membership

Complete Pet Food is a proud long-standing member of the Pet Food Industry Association of South Africa (PFI). 

The PFI is a non-profit body formed by pet food manufacturers, dedicated to upholding quality standards that ensure the nutritional well-being of household pets. Representing 62% of the pet food market in South Africa, each member commits to manufacture and market food that meets internationally accepted standards as set out in Act 36 of 1947. The Department of Agriculture’s regulatory authority manages Act 36. 

Pet Food is randomly and regularly purchased by the PFI and submitted for an independent analysis. If the food does not meet the registered requirements, the manufacturer is reported to the Registrar of Act 36 for legal action.

Pet Education

Complete’s YouTube Channel is dedicated to helping your pet live a long, happy, and healthy life, by providing interesting and educational content every week. From features on health and wellness to behavior and fun facts!  
Any questions you might have had regarding your beloved furry pet, Complete’s got the answers!


Complete Snax

Complete’s all-new range of SnaX comes in a variety of flavors, shapes, and sizes stored in a convenient and easily storable 600G Bucket.


The perfect treat for the perfect companion.


Bacon Strips 945138
Bones & Hearts Bites 945139
Marrowbone 945140
Mint Dental Bites 945141
Peanut Butter 945142
Biltong Bar 945143
Lamb & Veg Flatties 945144
Chicken Rollies 945145

Complete Pet


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